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Bettina Jerome-Eshuis
Sample engagement · fictional company

Pilot to production

A 90-day plan to take a stalled AI pilot to every agent who wants it on a 220-agent customer care team. The company is invented. The method is how I work.

Fictional · every name, number and detail is made up
The short version · fictional company

Fix what stalled the pilot, then scale.

Larkspur's pilot worked for the agents who kept using it. Six of fifteen stopped by week four. The drafts missed the company's tone, nobody owned the tool, the data rules were never written down, and a rumor said the pilot was really a headcount study.

This plan fixes those first: a named owner, written data rules, a jobs statement from the sponsor, and fourteen agent champions. Then it rolls out in two waves over 90 days.

At day 90 the sponsor makes one call, using numbers agreed in week one: scale to dispatch and sales, fix and re-measure, or stop.

The situation

A pilot that worked, then stalled

Company
Larkspur Home Services, a fictional regional repair company: plumbing, heating and cooling, electrical.
Size
1,900 employees across 38 branches.
Customer care
220 agents and 8 team leads at two sites. Scheduling, billing questions and complaints by phone, email and chat.
The pilot
15 agents for 6 weeks. An enterprise AI assistant drafting email and chat replies, summarizing calls and searching the policy knowledge base.

What the pilot showed

  • Agents who kept using it said call notes took noticeably less time.
  • Six of fifteen stopped by week four. Drafts ignored Larkspur's tone rules and quoted an outdated knowledge base.
  • A rumor spread that the pilot was measuring who to cut. Nobody in leadership answered it.
  • The assistant wasn't approved to connect to the ticketing system, so some agents pasted customer details into personal AI accounts.
  • When the pilot ended, nobody owned the tool.
AI Readiness Scorer · week 1 · sample
58out of 100Start small
Trust gate triggered. Agents said they have no say in how AI is used in their work.

Lowest areas: staff trust, data and privacy. Try the scorer

The goal: by day 90, every agent who wants the assistant uses it safely, and Larkspur knows whether it helps.

The plan

90 days, four phases

Weeks 1–2

Discover

Interviews with every group on the stakeholder map. Ticket data, pilot usage and a fresh readiness score. Baselines for after-call work, first reply time, satisfaction and escalations pulled per team for the eight weeks before the pilot, and frozen.

Weeks 3–4

Set foundations

Owner named. Data rules and jobs statement written. Ticketing connection approved; if it isn't by week 4, wave 1 waits. Champions chosen and trained. Cost case drafted: licenses, protected hours, training time.

Weeks 5–8

Wave 1

80 agents on three teams, including one skeptical team on purpose. Metrics reviewed weekly.

Weeks 9–13

Wave 2 and handoff

The remaining 125 agents. Operations takes over the day-to-day. Day-90 review with the sponsor in week 13.

Discovery questions

The questions come before the tools

Two weeks of conversations, grouped by who is in the room. The agents' answers carry the most weight, because they decide whether this gets used.

Sponsor · VP Customer Experience
  • What will you decide at day 90, and what would you need to see to decide it?
  • If this works, what do agents get back with the time saved?
  • What have staff been told about jobs, and will you put it in writing?
  • Who pays for this after year one?
Team leads
  • Which ticket types take the most time today?
  • Who on your team already uses AI on their own?
  • What would make you want to switch it off?
Agents
  • Walk me through your last hard ticket. Where did the time go?
  • In the pilot, where did the assistant help, and where did it get in the way?
  • What should it never do?
IT and security
  • Which systems would the assistant read from, and who approves each one?
  • How does access end when someone leaves?
  • What do we log today, and who looks at it?
  • What do the vendor's terms say about training on our data and where it is stored?
Legal and privacy
  • What customer data is off-limits for the tool?
  • How long should conversation records be kept?
  • Do customers need to be told when a reply was drafted with AI?
  • Does our call-recording notice already cover transcription and AI summaries?
Stakeholder map

Who decides, and who lives with it

Plotted by influence over the decision and stake in the outcome. Each group carries the one thing it needs from this rollout.

More influence over the decision

Keep satisfied

  • IT DirectorNo new tools that IT never approved.
  • Security and privacy leadClear data lines and a record of who did what.
  • Legal counselA disclosure decision on record.
  • Finance partnerA cost case past year one.

Partner closely

  • VP Customer Experience, sponsorProof it helps before anything scales.
  • Support Operations Manager, program ownerProtected time and real authority to run it.

Keep informed

  • Dispatch and sales leadsA playbook they can reuse in the next wave.
  • Branch managersTo know what customers might see.

Bring in early

  • Agents, 220A real say, and a straight answer on jobs.
  • Team leads, 8No penalty on handle-time targets while their teams learn.
  • HR partnerTraining inside paid hours, and fair reviews.
More stake in the outcome

Agents have the least formal power on this map and the most real power. They decide whether the tool gets used.

Operating model

Who runs it after launch

Three layers, light enough that a 220-agent team can keep it going. For the 90 days I run the weekly layer with the program owner; from week 9 the owner runs it and I observe. Handoff is done when the owner has run three weeks without me.

Monthly · 45 min

Steering group

VP Customer Experience (chair), IT Director, security and privacy lead, legal counsel, HR partner, Finance partner, program owner.

Decides new use cases and policy changes, and hears the day-90 evidence. The sponsor, as chair, makes the day-90 call.

Weekly

Program owner

The Support Operations Manager, a day a week during the rollout, four hours a week after handoff.

Owns the rollout plan, metrics, training, the champion network, the vendor relationship, and the policy knowledge base, reviewed monthly with a named author per section.

Every day

Champions

14 agents across both sites, about one per 15 peers, with two protected hours a week.

Own team huddles, the prompt library, first-line help and raising friction.

How a new use case gets in

1ProposedAny agent or lead fills in a one-page form.
2Quick checkIs the task frequent, slow and stable enough to be worth automating?
3Governance reviewData, access and human review, checked against the list below.
4Two-week trialOne team, measured against a baseline.
5Steering decidesScale it, fix it or stop it.

Who decides what

Add a new use caseSteering group
Connect a new systemIT Director and security and privacy lead
Change the data rulesSecurity and privacy lead and legal counsel, reported to steering
Change prompts or trainingProgram owner
Pause the tool for a teamProgram owner, same day, no meeting needed
Pause the tool for everyoneProgram owner or security and privacy lead, same day; steering told within 24 hours
Governance checklist

The rails, and when each one has to be in place

Six gates, seventeen checks. Wave 1 does not start until its checks are done; wave 2 until the rest are. The program owner confirms each check; the security and privacy lead and legal counsel sign the Data and Transparency checks; steering sees the signed list before wave 1.

Before wave 1Before wave 2

Data

A written list of what may and may not go into the assistant. Card numbers and full payment details never do.Wave 1
Customer data only in the approved, company-licensed tool. Personal AI accounts are off-limits for customer work, and agents are told why.Wave 1
Vendor terms checked by legal counsel: Larkspur data is not used to train the vendor's models, and the contract says where it is stored and who else can see it.Wave 1
Call transcription is covered by the existing recording notice, checked by legal counsel for all-party-consent states.Wave 1
A retention period for conversation records, agreed with legal counsel. Until it is set, the vendor default applies and nothing is exported.Wave 2

Access

Sign-in through company single sign-on. Access ends when employment does.Wave 1
Each system connection approved by IT and security, one at a time.Wave 1

Human review

Agents read and edit every AI-drafted reply before a customer sees it.Wave 1
Refunds, cancellations and complaints are decided by a person.Wave 1

Transparency

Staff told in writing what AI will and won't be used for, including the jobs statement.Wave 1
A customer disclosure approach, decided with legal counsel. Until then, one rule: if a customer asks whether AI helped write a reply, the agent says yes.Wave 2

Incidents

A one-click way to flag a bad output inside the workflow.Wave 1
A named owner reviews flags weekly and reports patterns to steering.Wave 1
A data incident (customer data in the wrong place, a wrong promise sent) goes to the security and privacy lead the same day. Either the program owner or that lead can pause the tool for everyone. Legal counsel decides on customer notice.Wave 1

Responsible use

The smaller, cheaper model is the default. The program owner approves a switch to the larger one per use case, with a reason.Wave 2
No new automation without a time-saved case. A five-minute task that happens once a month stays manual.Wave 2
Unused licenses and automations reviewed every quarter and switched off.Wave 2

A starting checklist for a fictional company, not legal advice. Regulated sectors such as healthcare, financial services and government add their own requirements. Involve counsel.

Adoption plan

Fourteen champions and two waves

Who the champions are

About one per 15 agents, chosen by peers and team leads together. They aren't only the most technical people. At least two are skeptics from the pilot, including from the six who stopped, because in my experience a convert persuades more colleagues than an enthusiast does.

Each gets two protected hours a week, credit in their performance review, and first look at new features.

What they do

  • Run a 15-minute team huddle each week.
  • Collect prompts that work into a shared library, by ticket type.
  • Answer first-line questions before anything goes to IT.
  • Bring friction to the program owner every week, unfiltered.
Wave 0 · week 415 pilot agents

Re-onboarded in week 4 with the fixes: a tone guide, an updated knowledge base and an approved ticketing connection.

Wave 1 · weeks 5–880 agents, three teams

Two teams with strong leads, plus one skeptical team on purpose. Problems surface while the group is still small.

Wave 2 · weeks 9–13The remaining 125

Wave 1 champions coach wave 2. Access switches on only after training.

Building trust

  • Week 3: the sponsor holds an open session at both sites and puts the jobs statement in writing, covering how saved time will be used and what AI won't replace.
  • Usage is reported by team, never by name. Nobody's individual usage or prompts go into a performance review, and team leads do not get prompt-level logs.
  • Agents help write the tone and usage guide.
  • Every two weeks, a short note: what we heard, and what we changed.
  • A friction channel where "this isn't working" is a welcome message.

Training

  • A 45-minute hands-on session on real tickets, in paid hours, before access is switched on.
  • Office hours twice a week for the first month.
  • Handle-time targets eased for each team's first two weeks.
  • The champions' prompt library, kept current.
Adoption metrics

What I'd track, and what each number is for

Usage shows whether people use it. Value shows whether it helps. Guardrails make sure speed doesn't cost quality or trust. After-call work is the notes and updates an agent finishes after a call ends.

Day-90 targets for Larkspur, a fictional company
MetricWhy it mattersDay-90 targetSource
Usage
Weekly active agents, as a share of licensesShows whether it's part of daily work65% or moreVendor admin analytics
Active within 14 days of trainingShows whether training lands80% of trained agentsVendor admin analytics
Habit rate: weekly actives using it 3+ days a weekSeparates habit from noveltyHalf of weekly activesVendor admin analytics
Value
After-call work per ticketThe time agents get backBelow pre-rollout baselineSupport platform
First reply time, email and chatWhat customers noticeBelow pre-rollout baselineSupport platform
Guardrails
Customer satisfactionSpeed can't cost qualityWithin one point of baseline, or betterPost-contact survey
Escalations to team leadsBad drafts show up here firstNo more than baseline plus 5%Support platform
Flags raised per 1,000 usesWhether agents feel safe flaggingRising in month one, then steadyIn-tool flag
Data incidents, openThe Scale call needs this at zeroZero open at day 90Security lead's incident log
Trust
Agent confidence pulse, three questions monthly, anonymousWhether fear is going downHigher each monthPulse survey
Responsible use
Unused licenses and automationsCost, and nothing left running that nobody usesFirst review done by day 90; unused licenses switched offAdmin console

Targets are invented for this fictional company, not industry benchmarks. Vendor usage data usually runs a day or two behind, so the dashboard gets read weekly. Pair every number with time on the floor talking to agents. See how this looks as a dashboard.

Day 90

One call, three possible answers

Scale

Weekly actives at 65% or more, after-call work below baseline, satisfaction within one point of baseline or better, zero open data incidents.

Next: dispatch and sales, using this playbook.

Fix

Weekly actives between 40% and 65%, or one guardrail slipped.

Next: fix the cause, re-measure for 30 days, then the same three answers once. A second fix is a stop.

Stop

Weekly actives under 40% at day 90, or a data incident that can't be closed.

Next: switch it off and return the budget. Keep the lessons.

Stop is an acceptable answer. Saying so on day one is part of why agents trust the rollout.

This one is fictional. Yours would start with a conversation. Open a room and I'll build the plan for your team before we talk.

Larkspur Home Services is fictional. Every name, number and detail on this page is invented.